And that an overwhelming majority* of folks are influenced by social media videos when deciding to buy.
So why not give your market what they want, which means more videos?
"But I don't know how to do it," you say?
"Oooh, it's too hard," you say?
It may be true that you don't know how to create a video. But it is not hard. In this month's Do-With-Me Demo, I will prove exactly how easy and quick it can be in Canva.
"But I freeze on camera," you say?
It may be true that you freeze on camera. But you don't need to appear on camera! You can use images, text, and videos within your video. Again, I will show you how.
"And it's too expensive," you say?
Seriously? It is not expensive at all, especially if you use a tool like Canva.
Please join me on Tuesday for this new and improved demo. I'm pulling back the curtain to show you my own behind-the-scenes process for creating videos. (You may have noticed that I've published video news flashes for the past 18 weeks.)
Here's the improved part: I'm sharing my tips and lessons learned for creating videos in Canva. Use this handout to follow along during the demo.
Plus as a bonus, my personal video SOP [standard operating procedure] for my weekly videos. Use it to inspire your own video creation and distribution process.
You will SEE live and in real time exactly how to create videos in Canva quickly and easily. So if you've been frustrated, confused, or overwhelmed by Canva videos, this demo is for YOU.
This live members-only experience will be recorded. But if you show up, you'll get to ask your questions and get my support live.
YES, this helpful live demo is INCLUDED with your membership. No extra charge. (And no guests, please.)
*Waaay too many stats to list here; google it if you want to know more.
WHAT: Do-With-Me Demo: Creating Social Videos in Canva
WHEN: Tuesday, June 6 at 10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern
WHERE: Zoom (registration required)
WHO: All DIY members (yep, YOU!!)
FORMAT: Live demo; no slides
BONUS HANDOUTS: Tips + my personal video SOP
NOTE: Registration is required for this members-only meeting.
Hey DIYer, here's another member exclusive tool for YOU:
The How to Make a Video in Lumen5 Cheat Sheet is my step-by-step start-to-finish guide for creating social videos with Lumen5.com.
Yep, full videos, with music or voiceover, plus all the copy you want, as well as video images. All this, even without a paid account (really).
Full disclosure: I do NOT get any "credit" or income from your paid (or unpaid) account. I recommend Lumen5 because it is easy, intuitive, a great product, and an amazing deal.
This cheat sheet has detailed instructions for making your video, just as if I were doing it right there with you. (That's why there are so many reminders in the cheat sheet to "save your work" as you go through the process!)
Wondering where to start? Here are 3 quick & easy-peasy video ideas to promote your business:
Client reviews &/or testimonials (use copy from your online reviews)
Expert (you!) advice or tips your market looks for
Event or offer promos (sales, specials, newsletter sign up, etc.)
TIP: Be sure to include a call-to-action &/or a link in each video.
Reminder: Don't worry if you've shared the information before, especially in another format. Repeating content is how you reinforce your messages to your market. ←
As coach John Wooden said: "The eight laws of learning are explanation, demonstration, imitation, repetition, repetition, repetition, repetition, repetition."
These eight laws apply to your marketing, too! 😎
By the way, even if you use another video-making tool, this cheat sheet is super helpful! You'll see how helpful in the June Do-With-Me Demo: Social Videos in Canva. See the details and register: Canva Video Demo
☑️ The Event Promotion Cheat Sheet includes over 40 ways proven to help spread the word about your event.
☑️ The Lead Bait Titles Cheat Sheet (a member favorite!) has 30 lead bait title ideas that you can customize for yourself.
☑️ The Repurpose, Reuse, & Recycle Content Cheat Sheet: 50+ Tried & True Ways to Monetize & Publicize Your Intellectual Property, has over 50 ideas for effective ways to deliver your message to your hungry market.
What if you had a marketing process that you could use over and over again to produce consistent results? A process that would generate tons of leads, again and again? Make quick sales, over and over? Or reactivate former clients into current buyers?
It's not magic, it's a marketing campaign! Once you have one that works, you can use it to put your marketing on auto-pilot. So you'll spend less time, effort, and frustration while getting better results.
In this class, you'll see:
How a marketing campaign differs from a marketing plan
The five categories of marketing campaigns
Why campaigns fail (and how to fix that)
A sample campaign to inspire you
Plus my step-by-step campaign checklist for your next campaign
What:How to Create a Profitable Marketing Campaign [Webinar]
When: Thursday, May 18, 2023 at 10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern (US and Canada)
Where: from the comfort and convenience of your own phone or computer/Zoom
How much: no charge for members; includes live participation, Q&A; video replay + transcript + handouts for members only
Who: Small business owners, marketing professionals, non-profits (whoever is responsible for client attraction, sales, and retention)
✔️ YES, there will be a video replay. Available 24/7/365 for members ONLY.
✔️ YES, the video, slides, notes, and handouts will be posted for ALL members.
✔️ YES, members (YOU) may sign up to attend the live webinar to get the reminder using the sign up link above. But you do not have to register because the access link is already available for you on the member content page (see link above).
✔️ YES, you may invite non-members (your friends or colleagues) to attend the webinar as your guest. There is NO CHARGE for guests.
❌ NO, members (YOU) don't have to sign up to get access to the replay and handouts after the live webinar. It's already yours with membership on this page: campaigns
❌ NO, guests (non-members) will not have access to the downloads and materials. Replays and handouts are for members only.
Got another question? Please post it in our FB group because others may have the same question. So you'll be helping others as you help yourself!
Looking forward to seeing YOUR smiling face at the webinar on Thursday. 😊
To your prosperity & profitability,
Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.