What do you really think? Seriously, I want to know what you think about what we do here at the DIY, so I've put together a quick survey to get your feedback.
When I say quick, I'm not kidding! Just 8 questions, 6 of which are multiple choice, with the last two just looking for a phrase or two.
Let me hear from you about what you find most helpful, and what doesn't matter to you. Your answers will help me make improvements to the products and features for all members.
This survey should take less than 3 minutes, and your responses are completely anonymous.
If you have any questions about the survey (or you know, about anything DIY-related), please email me or ping me on FB.
THANK YOU! I appreciate your helpful thoughts and input. 💖
**Survey link available in Members Only area**
Marketing Machine Workshop Update
Wondering if you can attend just one or two of the Marketing Machine Workshop sessions? YES!
Whether your plans need a little polish or a full makeover, you'll find the help you need in this workshop. Each session offers the time, space, structure, and guidance to complete one section of the Marketing Machine Blueprint.
You may attend any or all sessions without registering. The access links, videos, and materials are in the Marketing Machine Workshop section: Marketing Machine Workshop
Starting this week, the session topics are in this update email (see below for details). How convenient is that?
To your prosperity & profitability,
Your Virtual Marketing Coach
Are you planning to watch the videos of our Marketing Machine Workshop?
Sure, skipping the live events and watching later is cool. But being there and working in real time with me is so much better. You get to ask questions. You get to do the work right then.
This is the structure and support you've been looking for to get your 2021 Marketing Machine Blueprint DONE!
And besides, when the unthinkable happens (like it did during session 1) and the video doesn't record, it's OK because you were there.
5 Facts About the Marketing Machine Workshop
1. There are 12 sessions total over six weeks. We're covering it all. Live.
2. You may attend any or all sessions, so it is not too late to dive in. If you register, you'll get reminders. If you don't, you can find the access link here: Marketing Machine Workshop
3. We're spending at least half our time each session together working on YOUR blueprint. Because we work together, I know you are familiar with the basic content. So we're getting right to the applying-this-model-to-your-business thing.
4. The materials, including the exercises and slides, are posted for members. Normally there would be a video, but the first session video recording didn't take. The good news is that we have FB Live video in our FB group.
5. The early feedback is outstanding! Here are a few examples, taken from the first session chat:
"This is powerful because it bumps up against imposter syndrome in a great way."
"I love the Weekly Sparkle Tracker!"
"Reassured and encouraged by the inventory sheets."
"This was so educational and entertaining too!"
So yeah, I am not exagerating when I say this is my best workshop yet. Participants actually like the exercises!!
By the time this message hits your Inbox, the second session will be starting. Feel like checking it out? Join me! You'll find the access link on this page: Marketing Machine Workshop
We talk about marketing strategies a lot around here.
You've heard me explain that there are five key marketing strategies for you. And that each strategy can tweaked to be as unique as you are. But with all the options out there, how do you figure out how to do that?!?
The difference is usually experience. When we've done a lot of marketing, we know a little more about which strategies work for us as well as our market.
But without that experience, what's a small business owner to do? Good news! You can use other people's experience to help you customize your winning strategies. There's even a formula, and I will show you how to use it.
This month's marketing training webinar is all about How to Design a Successful Marketing Strategy. It's on Thursday at 10 AM Pacific.
Plan to join me for this powerful masterclass to learn:
what a marketing strategy is, and why it is so important to your success
how to correct a weak or failing strategy (before it hurts your business)
the formula for finding the right strategy for you
Forget complicated marketing plans. What you need is a highly profitable marketing machine. My one-page marketing machine blueprint will show you exactly what you need to do (and what you can ignore). So you can create consistent revenue for your business. And stop stressing and struggling!
When I introduced the marketing machine blueprint last August, members clamored for a training. The timing wasn't right then (I was moving), but it's right now. 💥
The Properity & Profitability Marketing Machine Workshop starts on Tuesday, January 19th at 10 AM Pacific. The series meets twice weekly for 6 weeks (12 total classes).
But don't let the word "classes" fool you! We've talked about all the elements of the marketing machine before, so this program is about DOING.
You'll get 12 interactive sessions to work through the blueprint. These are working sessions, with the time and tools to design your marketing machine.
Each session includes a definition, an example, a worksheet, and an activity. Of course, you'll also be able to ask questions and get feedback. So unlike most virtual workshops, you'll be doing instead of passively watching. You'll be designing your marketing machine, with my guidance and support.
So if your business isn't delivering consistent revenue in the amount you want, this workshop is what I can do to help you fix that!
I am super excited to announce that my new podcast is coming in 2021. And guess what? YOU can be one of my first guests!
Even if (especially if!) you've never guested on a podcast or other media, you're going to love this.
As you know, last spring I delivered a training on how to build your business by being a podcast guest. [You can see that class here: interview.] It's a fun, easy, and very effective strategy, and I thought DIYers would love it. And they did, but...
Sadly, most of us haven't been a guest on a podcast (YET!). Which seems to generate a lot of tension, anxiety, and fear around this strategy.
So I decided to assemble a pair of training wheels for you, so you could be on your first (of many!) podcast without freaking out. Because you will be thoroughly prepped AND interviewed by someone you know, like and trust (ME!).
The upside? You'll have a recorded interview to:
Use as promotion for you and your business.
Use as proof that you've got experience being interviewed on a podcast (and crushed it!).
And you'll send your confidence through the roof.
So if you'd like my help rocking your first podcast, you can book your two-session prep package now.
The first session is all about what we'll cover, and getting you prepared. The second sesh is a quick rehearsal, then we hit record and make podcast interview magic!
There are already 10 members committed to this package. So if you want to make the podcast strategy work for you sooner rather than later, book your first session now.
Full disclosure: This is a paid package currently available to members only. Check it out here:
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.